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Client Oasis

Year 2017

Award 🏅 Gold — Grand Prix du Brand Content (Contenu créé par les Influenceurs pour les marques) 🥈 Silver — Grand Prix Stratégies du Brand Content (Branded Content)

Planète Grappe

For Oasis, the challenge was to make the brand stand out in cultural and trending conversations. At Marcel, this led to a collaboration with Maskey, who was behind one of the most established YouTube formats at the time, La Recette.

From his idea, "What if rappers were fruits?", Maskey wrote and produced the tracks of Planète Grappe, a parody compilation inspired by the artists of the moment.

In a period where product placements were often criticized, this campaign was instead praised in the comments for its cleverness and natural integration into the format.

Influence Strategist Creative