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Le Noël des Adultes

For Dorcel, Christmas is a key period, but the very family-oriented nature of the holiday makes it difficult to communicate about sexuality. The solution was to create a fake candle brand, with a hidden sex toy that only revealed itself as the wax melted.

A product was designed and a commercial film written. Produced and marketed under this fake brand, the candle quickly sold out, and Dorcel continued producing it in the following years.