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QUI VEUT GAGNER DES PLACES POUR LEAGUE OF ITS OWN

To support the promotion of League of Its Own, an event bringing together the world's best League of Legends teams, Red Bull was looking for an activation to boost ticket sales. We created a Twitch live event, designed as a parody of Who Wants to Be a Millionaire? and hosted by Grimkujow.

Fully produced by our team and broadcast from the Red Bull Gaming Room, the format featured several key figures from the LoL scene, competing on expert-level questions designed with Splinter. The prize: tickets for the viewers.